P1racenews AI automatic summary:
Formula E has reported record-breaking growth in viewership and fan engagement.
Formula E has experienced record-breaking growth in viewership and fan engagement ahead of the Tokyo E-Prix. They surpassed NASCAR to become the fourth-largest motorsport in terms of fanbase. The series has shown consistent growth, breaking records across all metrics following the completion of four rounds this year. Cumulative TV viewership has increased by 40%, with 86 million tuning in this year compared to 68 million in 2023. Live broadcast audiences have also grown by 37% to reach 61 million.
Social media has played a significant role in Formula E’s success, with a 44% increase in social media impressions reaching 351 million. Video views on the championship’s platforms have surged by 134%, totaling 267 million views. The company’s website has seen 28% more viewers, attracting 1.2 million people across the first four races. Formula E’s fanbase and live attendances have also increased by 37% and 12%, respectively, showing the sport’s continued popularity. The data showcasing this remarkable growth was compiled from Kantar Sport, Conviva, and Google Analytics.
